However, when arguing politics or fighting it out on a court is not sufficient, how can something as overtly "touchy-feely" as psychotherapy be made more appealing to these folks?
A campaign in Colorado is using the concept of humor to reach men between the ages of 25 and 64 by creating a website where a fictional humorous therapist, "Dr. Rich Mahogany, an affable, mustachioed, middle-aged man whose personality might be described as Dr. Phil meets Ron Burgundy, Will Ferrell’s fictional anchorman", administers a questionnaire that assesses the respondents mental state in hopes of preventing suicide.
http://www.nytimes.com/2012/07/09/business/media/a-humorous-approach-to-grim-issue-of-suicide-prevention.html
While this is a somewhat unorthodox approach to suicide prevention, reaching even one individual who would otherwise not receive any services is a huge success!
Similarly, I often find that humor in general can be such a great conduit to moments of great insight, particularly those moments where one is able to recognize the absurdity of one's behavior, the origins of which may have so little to do with objective reality. Perhaps there is something to the old adage, that laughter is the best medicine, so go ahead, laugh yourself to mental health!